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This question is about customer loyalty statistics.

How effective are customer loyalty programs?

By Zippia Team - Jun. 29, 2022

Around 69% of customer loyalty programs are effective in influencing customer decisions. In fact, loyalty programs can often make or break customer loyalty as a whole, with good programs generating larger purchases and bad programs driving customers to other brands.

For example, 83% of customers are more likely to continue doing business with a brand that has a loyalty program, while 75% of consumers will also switch brands for a better loyalty program.

How effective are customer loyalty programs?

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