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Area Sales Representative skills for your resume and career

Updated January 8, 2025
4 min read
Quoted Experts
Jonathan Byers,
Kaustav Misra Ph.D.
Area Sales Representative Example Skills
Below we've compiled a list of the most critical area sales representative skills. We ranked the top skills for area sales representatives based on the percentage of resumes they appeared on. For example, 24.3% of area sales representative resumes contained customer service as a skill. Continue reading to find out what skills an area sales representative needs to be successful in the workplace.

15 area sales representative skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how area sales representatives use customer service:
  • Managed daily operating activities for 11 gasoline/convenience stores, including profit and loss oversight, inventory control and customer service initiatives.
  • Demonstrated sales building success in depressed economy through down-store plan development and execution, customer service program design and implementation.

2. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how area sales representatives use business development:
  • Handled new business development and lead generation in my area.
  • Generated new business by conducting business development activities regarding diagnostic product/services and laboratory based drug screen/confirmation programs to multiple target markets.

3. Sales Process

Here's how area sales representatives use sales process:
  • Created personalized ordering system which facilitated and expedited sales process.
  • Handle objections, as necessary, throughout the sales process and closing of the sale while demonstrating outstanding customer satisfaction.

4. Customer Relations

Here's how area sales representatives use customer relations:
  • Serviced and retained existing customers by performing customer relations activities, adjusting service levels, and renewing service agreements.
  • Maintain current customer relationships while constantly prospecting for new customers and potential new sales opportunities.

5. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how area sales representatives use product knowledge:
  • Established effective relationships with physicians through foundation of needs-based selling, advanced product knowledge, and thorough territory planning and preparation.
  • Planned and conducted numerous product knowledge seminars and demonstrations.

6. Territory Sales

Here's how area sales representatives use territory sales:
  • Increased territory sales and distribution by 5% despite a declining market due to advanced mapping technology.
  • Exceeded all established territory sales plan, objectives, and national sales goals.

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7. Excellent Interpersonal

Here's how area sales representatives use excellent interpersonal:
  • Used excellent interpersonal and communication skills to build and maintain relationships with people across a variety of demographics.
  • Demonstrated excellent interpersonal skills and ability to sell products to a variety of customers.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how area sales representatives use crm:
  • Focused on opportunity generation and pipeline development for the Microsoft Dynamics Platform, primarily ERP and CRM products.
  • Maintained an ACT (CRM) database for enhanced customer interaction and prospecting.

9. Sales Presentations

Here's how area sales representatives use sales presentations:
  • Prepared client sales presentations to help financial advisers overcome client objections.
  • Educate potential customers through sales presentations and product usage demonstrations.

10. PET

Here's how area sales representatives use pet:
  • Oversee the ordering, inventory, and sales growth of all PET Diary products.
  • Stayed up to date with the ingredients in the major pet food brands.

11. PowerPoint

Here's how area sales representatives use powerpoint:
  • Communicated with teammates throughout the New York City zone through face-to-face meetings, PowerPoint presentations and conference calls.
  • Experience with: Microsoft Office, PowerPoint, Excel.

12. Sales Growth

Here's how area sales representatives use sales growth:
  • Demonstrated consistent sales growth, profitability and accurate sales projections that allowed the establishment of three new territories and sales positions.
  • Awarded Most Valuable Team Player for sales growth while working in this role.

13. Medical Sales

Here's how area sales representatives use medical sales:
  • Demonstrated strong knowledge in medical sales, equipment, supplies and managed healthcare.
  • Accredited in Medical Sales by Health Industry Distributors Association, certification of industry competence by nationally recognized program.

14. Trade Shows

Here's how area sales representatives use trade shows:
  • Attended product related seminars and trade shows throughout the United States to promote product.
  • Traveled to trade shows, conventions and participated in OMLA and OAMP functions.

15. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how area sales representatives use account management:
  • Coordinated inventory management, in store displays, promotions, marketing, event planning and national account management
  • Managed growth of area through effective account management and direct sale of contract services for solid waste collection and recycling.
top-skills

What skills help Area Sales Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Area Sales Representative resumes?

Jonathan ByersJonathan Byers LinkedIn Profile

Assistant Director, Virginia Polytechnic Institute and State University


- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What Area Sales Representative skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn Profile

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young Area Sales Representatives need?

Dr. Vallari ChandnaDr. Vallari Chandna LinkedIn Profile

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for an Area Sales Representative stand out to employers?

Dr. Matteo Cantarello Ph.D.

Visiting Assistant Professor of Hispanic Studies, William & Mary

Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.

What soft skills should all Area Sales Representatives possess?

John Cicala Ph.D.John Cicala Ph.D. LinkedIn Profile

Associate Professor of Digital Marketing, University of North Alabama

The ability to write for reading and not to write as if they are simply transcribing an internal conversation with the paper or whatever media is being used to communicate. They should also possess the ability to interact and to converse with others in person and to actively listen.
Do you want to know more?
Read more about what experts have to say about Area Sales Representative

List of area sales representative skills to add to your resume

Area Sales Representative Skills

The most important skills for an area sales representative resume and required skills for an area sales representative to have include:

  • Customer Service
  • Business Development
  • Sales Process
  • Customer Relations
  • Product Knowledge
  • Territory Sales
  • Excellent Interpersonal
  • CRM
  • Sales Presentations
  • PET
  • PowerPoint
  • Sales Growth
  • Medical Sales
  • Trade Shows
  • Account Management
  • Sales Volume
  • Business Relationships
  • Building Relationships
  • Sales Strategies
  • Sales Objectives
  • Product Sales
  • Office Equipment
  • Business Plan
  • Sales Reports
  • POS
  • Expense Reports
  • Sales Training
  • Capital Equipment
  • Cold Calls
  • Sales Quota
  • Store Training
  • Internal Medicine
  • Professional Selling
  • Inventory Control
  • Direct Sales
  • Retail Store
  • Product Line
  • Sales Contracts
  • Product Demonstrations
  • Sales Associates
  • Store Management
  • FCA
  • Market Penetration
  • Gross Profit
  • Develop Sales Strategies
  • Taps
  • Upselling

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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