Explore Jobs
Find Specific Jobs
Explore Careers
Explore Professions
Best Companies
Explore Companies
What is an online marketing coordinator and how to become one
An online marketing coordinator is also known as a digital marketing manager or e-commerce marketing coordinator and is the person in an organization to devise and implement a creative and technical strategy that will help improve the company's online marketing campaigns.
The position will require you to be conversant with the most recent marketing systems and trends. Some of the tasks you will be expected to perform will include email campaigns, automation of marketing strategies, and brand messaging on numerous platforms.
What general advice would you give to an Online Marketing Coordinator?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $39,102
Avg. Salary $59,228
Growth Rate 19%
Growth Rate 0.3%
American Indian and Alaska Native 0.13%
Asian 13.83%
Black or African American 4.80%
Hispanic or Latino 11.43%
Unknown 4.91%
White 64.90%
Genderfemale 54.39%
male 45.61%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity Level is challenging
7 - challenging
Work Life balance is fair
6.4 - fair
Online Marketing Coordinator career paths
Key steps to become an online marketing coordinator
Explore online marketing coordinator education requirements
Start to develop specific online marketing coordinator skills
Skills Percentages Google Adwords 9.74% Marketing Campaigns 8.65% Google Analytics 7.78% E-Mail Campaigns 7.04% Facebook 5.72% Complete relevant online marketing coordinator training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New online marketing coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an online marketing coordinator based on U.S. Bureau of Labor Statistics data and data from real online marketing coordinator resumes.Research online marketing coordinator duties and responsibilities
- Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
- Enhance the website through cooperative efforts to upgrade static HTML pages to dynamic ColdFusion.
- Work with the web development team to fix HTML coding errors for the website and online banner ads.
- Used ad server Doubleclick to traffic ppc and banner ads and report on their post-click and post-impression performance.
Prepare your online marketing coordinator resume
When your background is strong enough, you can start writing your online marketing coordinator resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an online marketing coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Online Marketing Coordinator Resume templates
Build a professional Online Marketing Coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Online Marketing Coordinator resume.
Apply for online marketing coordinator jobs
Now it's time to start searching for an online marketing coordinator job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Online Marketing Coordinator Job
Are you an Online Marketing Coordinator?
Share your story for a free salary report.
Average online marketing coordinator salary
The average Online Marketing Coordinator salary in the United States is $39,102 per year or $19 per hour. Online marketing coordinator salaries range between $31,000 and $48,000 per year.
What Am I Worth?
How do online marketing coordinators rate their job?
Online Marketing Coordinator reviews
It can be mildly rewarding to edit a website on the backend and immediately see the changes on the front end. Black Friday can be fun when you push sales and get to see people on the website shopping your product. Also there is potential to work hybrid or fully remote depending on the company and its demands.
It's incredibly tedious and very boring work. It doesn't pay very much when you're starting out. It's an easy job, but if you care about your career and want to do something you are passionate about that actually makes a difference, this is likely not it. And if you want to be able to afford living in general, good luck as this job pays about as much as a teacher makes (give or take depending on the company, position, etc.). I am bored and leaving this career path as soon as I can.
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Unreasonable deadlines.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Updated January 8, 2025
